Amsterdam conquers you very quietly. The city doesn鈥檛 offer majestic monuments nor imperial roads; it doesn鈥檛 catch your attention through its lights nor through the chaos of its traffic and horns. However, Amsterdam steals your heart through its simplicity 鈥 just like a beautiful woman who doesn鈥檛 wear make up. I had the opportunity to discover this city through a blog tour promoted聽by聽Heineken. If you are thinking聽about planning a tour around the city of tulips, a visit to聽Heineken Experience聽is definitely worth the effort. The museum opened its gates in 1867; during that time it represented the only brewery owned by Heineken. Its productive division, as well as its fermentation plant, have been active for more than a century. In 1988, however, the brewery was moved to a bigger and more modern building located in the suburbs of the city. Just tree years after 鈥 in 1991 鈥 the first old building opened its gate again in order to host a museum and an information center.

The structure immediately called the attention of many people and it soon became a real museum. It 2001 the structure changed its name into Heineken Experience. I think that the secret ingredient that turns this museum into a magical place is the coexistence of its historical soul with a more marketing-oriented approach. The tour includes historic information as much as interactive exhibitions.

The tour starts with the history of聽Gerard Adriaan Heineken and his family; Heineken was officially founded in 1863. Moreover, you聽can find some additional information about the productive process of the beer: from water collection to bottling. Along the itinerary one can notice the evolution of the product through its more famous and historical advertising campaigns. One can also experiment sensorial experiences, just like sniffing old copper tanks, visiting stables, and even making a music video.

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You聽can reach the pick of the visit聽through the interactive multimedia experience that allows visitors to be聽shaken, sprayed with water, and finally exposed to high temperature 鈥 just like what happens to every bottle of Heinken. At the end of the itinerary visitors聽can enjoy some beer tasting. Don鈥檛 forget to take a look at the shop 鈥 you will lose yourself in there.


I haven鈥檛 spent too many days聽in the city; however, I can suggest you to spend at least a couple of hours at the聽Van Gogh Museum. Get lost in the city center and take a look at the famous Flower Market; you will fall in love with its colors and tulips.


I bought a bag of tulips and I can鈥檛 wait to plant its seeds. There is a small tulip museum 鈥 even if it is very small, it is still worth a visit. During my tour I have found out that tulips come from the East 鈥 they don鈥檛 belong to the region.

Anna Frank鈥檚 house is located in the area. Don鈥檛 get intimidated聽by the long line and spend聽a couple of hours visiting this small house full of strong emotions. It may not lead you towards positive thoughts, but it represents an interesting journey into the past.


Once in Amsterdam you can鈥檛 miss some shopping and a generous bag of fries. The food is delicious almost everywhere- with a wide selection of meat and fish. However, remember to be patient as the service tends to be slow. If you are willing to try some yammy food 鈥 but not really traditional dishes 鈥 I suggest you to check聽BOCINQ.
I also suggest you to check the聽Notting Hill聽hotel if you are looking for an elegant place. Warm and cozy rooms and excellent breakfast.
I literally could not wait to visit Amsterdam. I will always keep a beautiful memory of this experience. Thank you Heineken.




A proposito dell'autore

Girl. Mamma di Gaia&Giada. Ingegnere. Travel addicted. Nata al mare ed incastrata in citt脿. Credo nel web, nella valigia sempre pronta, nell'essere parte di un team e nella qualit脿 del lavoro. Dirigo un magazine online con una redazione di 30 autori ed insegno ci貌 che ha fatto diventare la mia passione un lavoro.

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